AMARS in the EU
About this report
X is committed to transparency with its users and appreciates the importance of consistent reporting regarding the number of service recipients active in the EU online ecosystem in accordance with the requirement to art. 24(2) DSA. Our understanding of the requirement and compliance approach is outlined below.
EU Active Recipients of the Service - Average between Feb 1, 2024 - July 31, 20241
Logged In X Users
67,000,072
Logged Out Guests
38,994,766
Total
105,994,838
The report from Aug 2023 can be found at this link.
The report from Feb 2023 can be found at this link.
The report from Feb 2022 can be found at this link.
The AMARS requirement
X has developed the following methodology for counting AMARS, following DSA's guidelines:
all natural and legal persons in the EU who upload content to X or are exposed to X content through X's application interface
inclusive non-authenticated users (i.e. users without an account or logged-out users, assuming they are able to engage with the service e.g. by reading or listening to or clicking on content)
a single user accessing through multiple interfaces should be counted only once
a single user accessing with multiple accounts should be counted only once
bots or scrapers are excluded
Including non-authenticated users
X makes part of its content accessible to non-authenticated users. Persons without a X account, or logged-out X users, are able to access content on X.com without being required to log in. That is the reason why in the context of counting AMARS, X is presenting the specific average active recipients of the service represented by logged out guest users.
Geographic location
For purposes of consistency with our practices under the GDPR, we will be basing the geographic location of our AMARS on the IP address associated with the recipient at the moment the recipient accesses X.